Ghanaian businessman Richard Nii Armah Quaye (RNAQ) has pledged GH¢100,000 to support the promotion of Ghanaian musician, Okyeame Kwame’s new song Clap, following criticism from a social media content creator.
The pledge was made publicly in the comments section of Okyeame Kwame’s post, where he responded to remarks by creator Gyata Boa, who had suggested the track was not appealing.
RNAQ’s intervention appears to have shifted the conversation around the song, drawing attention to the role of influential backers in shaping the success of music releases in Ghana’s digital era. His financial commitment is expected to go toward marketing, promotion, and increasing the song’s visibility across platforms.
The development highlights how online criticism and public discourse can directly influence the trajectory of creative works, especially when amplified by high-profile personalities. While some social media users sided with Gyata Boa’s critique, others welcomed RNAQ’s support as a show of confidence in Okyeame Kwame’s artistry.
The incident underscores the growing intersection between social media commentary, celebrity influence, and music promotion in Ghana’s entertainment industry.