Ghana’s Minister for Sports and Recreation, Kofi Adams, has criticized the lack of promotion and visibility surrounding the upcoming Ghana Premier League season.
Speaking during his keynote address at the Ghana Football Association’s 32nd Ordinary Congress, the Minister questioned the league’s ability to market its players and generate public interest ahead of the new campaign.
”The new Ghana Premier League season is about to start. Who exactly are we asking Ghanaians to come and watch?” Adams asked. ”Who is the star? Who is the player every child is talking about? Whose jersey do young supporters wnt to buy? Who is the personality on the billboard?”
Adams urged football clubs to maximize modern media channels to build player profiles, drawing a contrast between current publicity efforts and past eras that produced recognizable national stars.
”There was a time when Charles Taylor was an attraction. Dong Bortey was an attraction. Ishmael Addo, Stephen Oduro. Supporters knew the characters of the league. They were heroes, the rivalries were deep and the personalities as I have mentioned, could be identified,” he noted.
”Today, there is an increased media platforms than we had in the past and there are many other platforms we could use to do this but who are they and where are they? Why are we hiding them? Or have we not been able to produce them?”
The 2026/2027 Ghana Premier League season is scheduled to kick off on Saturday, September 5, 2026, featuring an opening fixture between newly promoted sides Port City and FC AshantiGold 04.