When taxi drivers thought they were invincible
A few years ago, if you didn’t have a car and needed to go somewhere, a taxi service was your best choice.
Taxi drivers were so much “in charge” that they could set fares at any figure, especially when you were in a remote area where it was difficult to find a cab. Some prices were so ridiculous—a trip that would normally cost ¢20 could be charged at ¢80. The attitude you’d receive when trying to bargain was dismissive at best. All you would hear is “me pa kyɛw, me nkɔ,” essentially telling you to take it or leave it.
Today, with the introduction of e-hailing services (digital ride services), anyone can get a ride from anywhere at affordable and comparable rates. These services have democratized transportation, ensuring that pricing is transparent and fair, no matter where you are.
The convenience of booking a ride through an app, knowing the estimated fare in advance, and having a clear record of the journey has transformed how we commute.
Those taxi drivers who were not technologically inclined and those who, up until this date, refuse to adapt, are now stuck in a declining business. Many traditional taxi drivers complain about the hardship and how bad the business has become, as 99% of all the drivers you interview share similar stories of struggle and loss of income.
This shift in the market serves as a stark reminder of the importance of adapting to technological advancements.
Lesson 1: Don’t be a cheat: Taking advantage of customers might offer short-term gains, but it undermines trust and can lead to long-term losses, especially when new, fairer alternatives become available.
Lesson 2: Keep advancing yourself: In a rapidly changing world, staying updated with technology and new methods is crucial for survival and success. Those who adapt are the ones who thrive.
Lesson 3: Remember the world is evolving. Karma is always there: The market is dynamic, and unfair practices eventually catch up with those who exploit them. Ethical behavior and continuous improvement are key to sustainable success.
